
Developing the hair's ability to 'protect' and 'maintain' itself
The period up to the age of seven is crucial in determining lifelong hair quality. However, excessive care should be avoided. The key is to nurture the natural functions that humans inherently possess to 'protect the hair' and 'retain moisture.' With the power of organically grown plants, cleanse the hair back to its natural state and cultivate hair that is strong and flexible from the core.
Additive-free organic products suitable for newborns:
MammaBaby's 11 Free
Free from petroleum-based surfactants (SLES, SLS)
GMO-free (no genetically modified ingredients)
silicone-free
Vaseline-free
mineral oil-free
synthetic coloring-free
synthetic polymer-free (no PEG)
paraben-free
alcohol-free
cruelty-free (no animal testing).
Dermatologically tested for skin allergies / Tested for metal allergies / pH value: Slightly acidic
Plant-derived ingredients that have been grown
with ample sunlight are natural moisturizers.
Aloe vera juice*, chamomile flower extract*, and mallow extract*—these organic moisturizing ingredients, grown with ample sunlight, make even fine, easily tangled baby hair soft and smooth with volume. *Used as moisturizers.
Cleanliness, lathering, and fragrance
The foaming and easy-rinsing formula gently washes away dirt and excess sebum from the scalp, which can be bothersome due to stickiness or odor. After drying, you'll be enveloped in a baby's fragrance that makes you want to hold them close.
Also suitable as a reset shampoo for adults.
Use it continuously for 14 days to 'detox' your hair.
For your hair to regain its true resilience, start by washing your hair with Giacomino, a silicone-free, polymer-free shampoo, to cleanse your hair back to its bare state. By washing away the impurities accumulated in your hair, it will return to the healthy, shiny texture it originally had, resulting in hair that is pure and as good as new. After two weeks, experience the effects for yourself.
A gentle formula that can also be used
as a body wash
The gentle, safe formula won't harm delicate skin, allowing you to quickly wash your baby's entire body along with their hair during a fussy bathtime. It leaves skin smooth and soft, achieving truly natural skin.

The CO2 emissions per bottle of 'Baby Shampoo' are 3.3 kg CO2e.
The CO₂ emissions from purchases made on this website are 100% offset by being absorbed into the soil through regenerative agriculture.
Key Ingredients
Aloe vera juice*, chamomile flower extract*, mallow extract*
All Ingredients
Water, sodium cocoyl sulfate, (caprylyl/capryl) glucoside, sodium cocamphoacetate, aloe vera juice*, chamomile flower extract*, mallow extract*, benzyl alcohol, glycerin, glyceryl oleate, lactic acid, coconut oil alkyl glucoside, citric acid, dehydroacetic acid, benzoic acid, sodium benzoate, potassium sorbate, fragrance *Organic ingredients
How to use
After wetting your hair and scalp, take an appropriate amount in your hand and wash gently while lathering well and massaging. Then, rinse thoroughly.
[Usage Guidelines] Babies, short hair, and bob cuts: Approx. 6 months of use for once a day (1-2 pumps per use) Medium to long hair: Approx. 2-3 months of use for once a day (2-3 pumps per use)
Another reason we are committed to regenerative organic practices.
What we choose make our future.
MammaBaby does not believe that organic is the absolute best choice for everyone. We recognize that for some individuals, it may not be suitable for their skin.
However, from the perspective of the Earth, we believe that chemical substances that the planet cannot metabolize are inherently negative when compared to organically grown products that maintain the ecosystem.
This is why MammaBaby supports regenerative agriculture practices that are gentle not only on humans but also on the planet where our children will grow up.
What do we create and deliver as a brand? What do customers buy and use?
We believe that if each individual changes the way they choose products, there will be a positive future waiting for us.
Giacomino
Before bedtime, the fragrance of the shampoo gently envelops the baby, like hugging a teddy bear. It also purifies and resets adult hair.
Q. From what age can this be used?
A. It can be used by the entire family, from babies and children to adults. Although you can wash your baby's hair with body soap when the hair is still fine, we recommend using shampoo once your baby graduates from bathing, as body and hair/ scalp dirt differ.
Q. Is it silicone-free?
A. Yes, it is silicone-free and polymer-free. It's also recommended as a reset shampoo for adults.
Q. What kind of scent does it have?
A. The scent is inspired by the 'memory of the bond' with Mamma who bathed you every day when you were little, offering a nostalgic warmth. It effectively eliminates sweat odors and wraps both parent and child in a clean, soapy fragrance.
MammaBaby products use naturally derived fragrances. Specific ingredients and formulations are not disclosed.
Q. Does it contain egg or dairy ingredients?
A. No, it does not contain egg or dairy ingredients.
Q. What should I do if it gets into my eyes?
A. Although it's made with gentle ingredients, rinse your eyes immediately with clean water if it gets in them. If there are any unusual symptoms in your child, consult a specialized medical institution.
Q. What should I do if my baby accidentally ingests some?
A. Although it is made with gentle ingredients, consult a specialized medical institution or the Japan Poison Information Center (Poison Control: https://www.j-poison-ic.jp) immediately if there are any unusual symptoms in your child or if they accidentally swallow a large amount. Additionally, if there are any tendencies towards allergies, be sure to conduct a patch test before using the product.