Less is More "Only 9" A 100% naturally derived,
9-ingredient formulation specifically designed for newborns and sensitive skin.

Conventional skincare products typically contain a wide range of ingredients, with approximately 28 for adults and around 24 for children.* MammaBaby skincare deliberately focuses on "9" minimal ingredients to minimize risks for newborns and sensitive skin while maximizing effectiveness. There are no unnecessary ingredients included for marketing or catchy slogans. Its simplicity allows even non-experts to understand the purpose of each ingredient.
*Petit Philosophe study (average number of ingredients in top 18 adult skincare products + 2 products / top 8 children's skincare products + 12 products)

MammaBaby's 10-Free: Organic,
Additive-Free Skincare Safe for Newborns

Free from petroleum-based surfactants (SLES, SLS)
Silicone-Free
Vaseline-Free
Mineral Oil-Free
Synthetic Coloring-Free
Synthetic Polymer-Free
Paraben-Free (preservative)
Alcohol-Free
Cruelty-Free (No animal testing)

Tested on atopic-prone skin / Tested with sensitive skin patch tests / Tested for skin allergies

From 13% to 3%
Utilizing previously considered defective containers
A new industry standard

In Japan's container industry, containers with minor scratches or blemishes have been routinely discarded as defective products according to Japan's strict standards. From both a human perspective and an environmental standpoint, MammaBaby believes these containers should be actively utilized rather than discarded.

If this standard becomes the new norm, it could potentially reduce the annual disposal of cosmetic containers in Japan alone by 270 million units*. Furthermore, if this practice extends to plastic containers as a whole, it could achieve an annual reduction of 1.45 million tons* of CO2 emissions.
*1: Average among 300 domestic companies (variations exist based on design, material of containers, and manufacturing companies). *2: Cosmetic shipment statistics (Ministry of Economy, Trade and Industry). *3: Calculation based on the ratio of cosmetic bottles to PET bottles in PET bottle recycling (PET Bottle Recycling Promotion Council).

Vernix caseosa × Amniotic fluid
This ensures that it deeply penetrates the skin,
keeping it thoroughly moisturized.

From newborns to childhood, it's crucial to maintain the skin's "barrier function," which helps prevent the entry of foreign substances that can cause allergies or atopic conditions.

Vernix caseosa has a higher moisture retention capacity than adult sebum and is said to hold about three times as much moisture. Amniotic fluid is rich in minerals. MammaBaby skincare uses water infused with minerals by soaking ceramics for an extended period as a base, faithfully replicating the main components of vernix caseosa with 100% naturally derived ingredients. As a result, it deeply penetrates the skin, keeping it moisturized for extended periods.

Recreating the moisturizing power of vernix caseosa
with 100% natural ingredients

※胎脂には、水、老廃物、排泄物等その他成分を含む

 

Suitable for use by both parents and children.
Also suitable for sensitive and combination skin care for adults.

Mamma, who is dedicated to childcare, work, and household chores every day, often puts herself last. The minimalist formulation suitable for use from newborns is also recommended as skincare for adults with "dry-sensitive skin." Furthermore, this formula, which replicates the components of vernix caseosa, is excellent for balancing moisture and sebum, making it suitable for caring for "inner dryness" caused by the combination of excessive sebum secretion and lack of moisture in the skin's stratum corneum, typical of combination skin.

You can choose the level of "moisture" according to your skin type and the season.

You can choose from two formulations with different textures and levels of moisture to suit your preference. Ensuring thorough hydration throughout the year creates healthy and moisturized skin.

The rich and creamy texture of the Baby Milk Lotion is also perfect for skincare during skin irritation. For adults, it can also be used as an emulsion. (Recommended for: Autumn/Winter, Nighttime)

Key Ingredients

Lanolin, Rice Bran Oil, Tremella Fuciformis Polysaccharide

All Ingredients

Water, Lanolin, Propylene Glycol, Rice Bran Oil, Pentylene Glycol, (Citric Acid / Lactic Acid / Linoleic Acid / Oleic Acid) Glyceryl, Tremella Fuciformis Polysaccharide, Xanthan Gum, Hydrogenated Lecithin

How to use

For baby:
Use enough to ensure that the tissue paper sticks lightly to the skin as a guide. Since reducing the amount of moisturizer will halve its effectiveness, apply generously without rubbing.
[Recommended Usage]
Lasts approximately 1 month with 2-3 uses per day.

For adults:
When your entire face feels cool, it's a sign that your skin is thoroughly moisturized. After completing your skincare routine, touch your skin to feel the difference.
[Recommended Usage]
Lasts approximately 5 months for facial use twice a day / Lasts approximately 1.5 months if using with a cotton pad.

Another reason to insist on environmentally sustainable organic products.
What we choose make our future.

MammaBaby does not believe that organic is an absolute justice for everyone. We acknowledge that some people may have skin sensitivities to certain organic products.

However, from an environmental perspective, we understand that chemical substances that the Earth cannot metabolize are indeed negative compared to organically grown products, as they can disrupt ecosystems.

That's why, as MammaBaby, we strive to support environmentally sustainable agriculture, not only for the sake of people but also for the Earth where our children live.

As a brand, we consider what we produce and deliver, and our customers consider what they buy and use. We believe that if each of us changes how we choose our products, a positive future awaits.

Q: What age range is this suitable for?
A: It can be used from newborns, infants, children to adults. Since it's formulated with 9 minimal ingredients (100% naturally derived ingredients, 10 additives free*), it's also recommended for those with dry-sensitive skin.

*10 additives free: Free from petroleum-based surfactants (SLES, SLS) / Silicone-Free / Vaseline-Free / Mineral Oil-Free / Synthetic Coloring-Free / Synthetic Polymer-Free / Paraben-Free (preservative) / Alcohol-Free / Cruelty-Free (No animal testing)

Q: In what order should I use it?
A: We recommend applying in the order of Baby Lotion → Baby Milk Lotion → Baby Oil, starting from the most watery texture.

If you want a refreshing yet moisturizing effect, you can use only the Baby Lotion. If your skin feels dry, you can layer Baby Milk Lotion or Baby Oil on top of Baby Lotion. Please adjust according to your skin's condition.

Q: How many times can I apply it in a day?
A: You can apply it as many times as needed throughout the day. Use it whenever your skin feels dry.

Q: Does it have a fragrance?
A: It is fragrance-free.

Q: Is there an expiration date or shelf life?
A: If unopened, it has a shelf life of 3 years from the manufacturing date. After opening, it's recommended to use it within 2-3 months, depending on storage conditions. Please store it away from direct sunlight, in a cool, dry place.

Since the quality of the product may vary depending on usage and storage conditions, if you haven't used it for a long time after opening, we recommend using a new product.

Q: My baby accidentally licked it. Is it safe?
A: It's made with 100% naturally derived gentle ingredients. However, if your child shows any abnormal symptoms or has accidentally ingested a large amount, please consult a medical professional or contact the Japan Poison Information Center (Poison 110: https://www.j-poison-ic.jp) immediately.

Also, if your child has any tendencies towards allergies, please perform a patch test before using it.