Less is More 'Only 9' 100% naturally derived 9 ingredients
for newborns and sensitive skin.

Conventional skincare products typically contain a large number of ingredients, approximately 28 for adults and 24 for children.
MammaBaby skincare deliberately narrows down to "9" minimal ingredients to minimize risks for newborns and sensitive skin while maximizing effectiveness. There are no unnecessary ingredients included for marketing or catchy slogans. Because it's simple, even non-experts can understand what each ingredient is for.
*Petit Philosophe Research (Average number of ingredients for top 18 products + 2 products for adults / Average number of ingredients for top 8 products + 12 products for children)

Organic products without additives that can be used from newborns:
MammaBaby's 10 Free

Petrochemical Surfactant-Free (SLES, SLS)
Silicone-Free
Petroleum Jelly-Free
Mineral Oil-Free
Synthetic Coloring-Free
Synthetic Polymer-Free
Paraben-Free (Preservative)
Alcohol-Free
Cruelty-Free (No animal testing)

Tested on atopic-prone skin / Tested for sensitive skin through patch testing / Tested for skin allergies

From 13% to 3%
Utilizing previously deemed defective containers
A new industry standard

In Japan's container industry, containers with minor scratches or blemishes have been routinely discarded as defective products due to Japan's strict standards. However, from both a human and an environmental perspective, MammaBaby believes that instead of disposing of these containers, they should be actively utilized.

If this standard becomes the new norm, it could reduce annual cosmetic container waste in Japan alone by 270 million units2. Furthermore, if this practice extends to plastic containers as a whole, it could result in a reduction of 1.45 million tons3 of CO2 emissions annually.

*1 Average of 300 domestic companies (there may be differences depending on design, container material, and manufacturing company)
*2 Cosmetic shipment statistics (Ministry of Economy, Trade and Industry)
*3 Calculated based on the ratio of cosmetic bottles to PET bottles in the total PET bottle demand (PET Bottle Recycling Promotion Council)
*Petit Philosophe Research

"Vernix Caseosa x Amniotic Fluid"
This is why it deeply moisturizes and keeps the skin hydrated.

From newborns to children, it's important to maintain the skin's 'barrier function' to prevent the entry of foreign substances that can cause allergies or atopic conditions.

Vernix caseosa has a higher moisture retention capability compared to adult sebum, and it's said to hold about three times more moisture. Amniotic fluid is rich in minerals. MammaBaby's skincare products are based on water infused with minerals by soaking ceramics for an extended period. They faithfully replicate the main components of vernix caseosa using 100% naturally derived ingredients, ensuring that they blend well with the skin and provide long-lasting hydration.

Replicating the moisturizing power of vernix caseosa
with 100% natural ingredients

※胎脂には、水、老廃物、排泄物等その他成分を含む

 

Suitable for both parents and children to use together.
Also ideal for adults with sensitive or combination skin.

Moms, who dedicate themselves to childcare, work, and household chores every day, often tend to neglect themselves. A minimal formula suitable for newborns is also recommended as skincare for adults with 'dry-sensitive skin'. Additionally, this formula, which replicates the components of vernix caseosa, is excellent for balancing moisture and sebum, making it suitable for addressing 'combination skin'. It effectively tackles the issue of inner dryness caused by excessive sebum secretion and dehydration in the skin's stratum corneum, which is characteristic of combination skin.

You can choose the level of moisturization according to your skin type and the season.

You can choose your preferred option from two formulations with different textures and levels of moisturization. Ensuring thorough hydration throughout the year will result in healthy and moisturized skin.

Refreshingly light baby lotion. For adults, it's also recommended for use as a toner. (Recommended for: Spring/Summer, Morning)

Key Ingredients

Lanolin, Rice Bran Oil, Tremella Fuciformis Polysaccharide

All Ingredients

Water, Glycerin, Propanediol, Lanolin, Pentylene Glycol, Rice Bran Oil, Tremella Fuciformis Polysaccharide, Hydrogenated Lecithin, Citric Acid

How to use

For Baby:
Use enough moisturizer until tissue paper sticks slightly to the skin as a guide. If the amount of moisturizer is too little, the effect will be halved, so please apply generously without rubbing. [Recommended Usage]: Approximately 1 month with 2-3 applications per day.

For Adult:
When your entire face feels cool, it's a sign that "your skin is sufficiently moisturized". Please feel it on your skin after completing your skincare routine. [Recommended Usage]: Approximately 5 months for twice-daily facial use / Approximately 1.5 months when using with a cotton pad.

Another reason to insist on environmentally sustainable organic products.
What we choose make our future.

MammaBaby does not believe that organic is an absolute justice for everyone. We acknowledge that some people may have skin sensitivities to certain organic products.

However, from an environmental perspective, we understand that chemical substances that the Earth cannot metabolize are indeed negative compared to organically grown products, as they can disrupt ecosystems.

That's why, as MammaBaby, we strive to support environmentally sustainable agriculture, not only for the sake of people but also for the Earth where our children live.

As a brand, we consider what we produce and deliver, and our customers consider what they buy and use. We believe that if each of us changes how we choose our products, a positive future awaits.

Q. What age can it be used from?
A. It can be used by newborns, babies, children, and adults, making it suitable for the whole family. With its focus on 9 minimal ingredients (100% naturally derived, with 10 additives removed*), it's also recommended for those with dry and sensitive skin.

*10 additives removed:
Free of petroleum-based surfactants (SLES, SLS) / Silicone-free / Vaseline-free / Mineral oil-free / Synthetic colorant-free / Synthetic polymer-free / Paraben-free (preservative) / Alcohol-free / Cruelty-free (no animal testing)

Q. In what order should I use it?
A. It's recommended to apply in the order of Baby Lotion → Baby Milk Lotion → Baby Oil, starting with the product with the highest water content.

If you prefer a refreshing moisturizing feel, you can use only the Baby Lotion. If your skin feels dry, you can layer the Baby Milk Lotion or Baby Oil on top of the Baby Lotion. Please adjust according to the condition of your skin.

Q. How many times a day can I apply it?
A. You can apply it as many times as you like in a day. Use it whenever your skin feels dry.

Q. Does it have a scent?
A. It is fragrance-free.

Q. Does it have an expiration date or shelf life?
A. If unopened, it has a shelf life of 3 years from the manufacturing date. After opening, depending on the storage conditions, it is recommended to use it within 2-3 months. Please store it away from direct sunlight, high temperatures, and humidity.

The quality of the product may vary depending on its usage and storage conditions. If it has not been used for a long time after opening, it is recommended to use a new product.

Q. My baby accidentally licked it. Is there a problem?
A. It's made with 100% naturally derived gentle ingredients, but if your child shows any unusual symptoms or ingests a large amount accidentally, please consult a medical professional or contact the Japan Poison Information Center (Poison 110: https://www.j-poison-ic.jp) immediately. Additionally, if there is a tendency for allergies, please perform a patch test before use.